The following tips are tried and true … proven to be effective for companies across a wide diversity of industries and in many different geographic areas. Often, the key to success is being flexible and open-minded about trying something new. If you already have these tips in your arsenal of tricks, then consider this a [...]

During my ten years as a coach to entrepreneurs, I have often been struck by how many of my clients think that everyone is a potential target for their product or service. Another common misconception is that they have no competition in their field. Both beliefs create lots of work for the entrepreneur as they [...]

The Internet is very much like a toolbox. You have a problem; you go to your toolbox, select a tool and fix your problem. But, in light of the current economic state, what should you do while sales are low and the light at the end of the tunnel is quite dim? What tool is [...]

Big businesses spend millions of dollars on branding their names, focusing on being everywhere and playing the odds that consumers will eventually notice their product or service when the time is right. As a small, but growing business, I do not have that luxury nor do I have the budget to accomplish that task. So [...]

In 1935, United States citizens were about to be overwhelmed with a nine-digit number — their Social Security number. For some, it probably seemed very impersonal to be thought of as a “number.” Today, technology requires us to use many numbers for telephones, fax machines, cellular phones, and email. Often, these mediums can be very [...]

Competing with a Friend
Dear Jill,
I’m a senior consultant in a large firm, and am interested in moving out of consulting and into industry. I’ve recently learned of a great opportunity at a company where I’ve always wanted to work, and feel that my background is a perfect fit. However a colleague and close friend, who [...]

Does it take all your energy just to drag yourself out of bed in the morning? Feeling distracted, anxious, even a little depressed? Are you driving yourself and your loved ones crazy? This isn’t a testimonial for a magic vitamin tonic, but if you have any of the above symptoms you may be either a.) [...]

* What was your education experience? Was it helpful?
I have a BA in International Business and Economics and one year at Kansai Gaidai University in Osaka, Japan as an exchange student. That one year of course was not enough to gain a strong fundamental understanding of the culture so after graduating from university I went [...]

Have you ever felt frustrated, unable to get your message across or to get a sale, clueless about how much to charge for your products/services? Have you ever offered discounts, cut deals you wish you never had? You are not alone and Testosterone-Free Marketing might be right for you. Denise Michaels, the creator and writer [...]

Dear Reader,
We hope this issue of WomenandBiz.com inspires you to research the market, find out more about your clients, their needs and wants, their demographics information, their habits, their buying attitudes, in order to offer them a better customer service and to develop a precise marketing strategy. Nowadays, information is readily available; you can conduct [...]