When making a hiring decision four factors should be considered to ensure the right candidate is chosen. They include matching a candidate’s experience with the job responsibilities, matching a candidate’s work ethic with your own work ethic, checking references and being patient during the search process.
Matching a candidate’s experience with the job’s responsibilities seems like […]

One of the keys to a successful business, or for that matter a successful life, is how well you manage your money. If you are a good money manager or are in a position to hire one then you should enjoy seeing your business and personal assets grow. There are a number of different aspects […]

When is it wise to spend a little extra money, and when can you get away with spending little to nothing on clothing and accessories? That question was recently asked of me, and I thought it would be great to use this weekly email message to address that question. Most of us just don’t know […]

Good salespeople strive to be in front of customers as often as possible. When we think about it, our clients and prospects give us many opportunities to stay in their minds in positive and non-threatening ways. Yet, we very often overlook these opportunities.
One of the easiest and most effective ways to stay in touch is […]

This presentation, for those of you just starting out in launching your own business as well as you experienced marketers, will cover the marketing rules of thumb for success and demonstrate how to make your advertising investments more targeted and accountable.
Start at the beginning…
The Marketing Mix (every business must be examined to define that these […]

Part One: The Where, What and Who
The next section of your business plan is the time to delve into the core of who is your business, and what your business does. The business description covers a lot of information, so you might wind up with several sub-headings…
The Where
The first task is to cover the basics […]

“When I win the lottery, I’m going to…………” 
One of my clients today related a dream about winning the lottery and imagined what she would do if money were no issue in her life. It started me thinking about money and how it preoccupies so many of us so much of the time — myself included. […]

According to the Oxford Advanced Learner’s Dictionary, the definition of an entrepreneur “is a person who starts or organizes a commercial enterprise, especially one involving financial risk.” Jackie Gordon and many small business owners take entrepreneurship to another level, by getting involved with all aspects of their businesses. When I first met Jackie, I was […]

Only if you meet these two sisters from Cape Cod, MA, Amy and Lisa Cole, do you notice the synergy between them and understand the power of their business. They have an incredible ability to make anybody feel at ease immediately. In this article you will learn how their experience in the corporate world helped […]