Written by: Elisa Balabram
Dear Entrepreneur,
This issue of WomenandBiz.com encourages you and your business to Think Green. It might seem that establishing an eco-friendly business is costly and not worthwhile, however, even when it costs more to be green, the gains outweigh the initial investment in many ways. In addition, local, state and federal government have established programs [...]
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Written by: Terry Yoffe
As I recently thought about my accomplishments last year, I asked myself four questions:
* How did these accomplishments serve me?
* How much effort and energy did I put into these accomplishments?
* Were the results mediocre or excellent?
* What could [...]
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Written by: Lena West
While we should have been protecting the environment well before Al Gore’s movie, An Inconvenient Truth, the reality is it took that movie to send a shockwave throughout the human race. Now more than ever, we’re looking at our individual lives to see how we each can make tiny changes that add up to a [...]
Posted in Technology & Internet Marketing, Think Green | No Comments
Written by: Wendy Weiss
Question: How can you easily and inexpensively promote your business without the need to be a techno-wiz (or hire one) and still be sensitive to the environment?
Answer: The telephone
Cold calling, simply picking up the phone and contacting prospects directly is not only green, according to the Direct Marketing Association; it’s the most effective way to [...]
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Written by: Jennifer Shaheen
Green is the theme on everyone’s mind nowadays, and big businesses are finding out that going green can be helpful for the environment and their wallet(s). Company’s like Google and Hewlett Packard are paying close attention to the energy used by their computer networks. They are both using and finding ways to cut energy consumption [...]
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Written by: Georgette Pascale
Communicating Effectively While Working Virtually- Tips for Success
by Georgette Pascale and Liz Kohn
Working virtually undoubtedly has its benefits, but owners and employees alike face many challenges in creating a successful business environment in this unique field. As a virtual team– a project assistant working closely with a mother and president of a small business– we [...]
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Written by: Robin Davis-Moore
Believing that I was born for the service of mankind and regarding the care of the commonwealth as a kind of common property which, like the air and the water, belongs to everybody, I set myself to consider in what way mankind might be best served and what service I was myself best fitted by [...]
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Written by: JoannaE
Summer is a time to reconnect with people, be outside, take life a little less seriously, and enjoy the warm weather.
One of the most precious aspects of being alive is sharing our lives, and connecting to others. Our relationships with friends, family, and co-workers remind us that we are all connected to each other. They [...]
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Written by: Nina Kaufman
Do you wish you could do well by doing good? Would like “green” to mean both earth-friendly and solid profits for your company? Do you want your business to prosper without having to feel that you’re a greedy capitalist? If so, you may want to consider “cause-related marketing” and its cousin, socially conscious companies, for [...]
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Written by: jkaplan
Kermit the Frog famously said that it’s not easy being green. It may have been hard for a puppet frog, but it’s becoming more and more critical for businesses. Our heedless, throw-away culture has been replaced by rising sales of hybrid cars, nationwide recycling programs, and even fast food packed in paper rather than Styrofoam. [...]
Posted in Marketing, Think Green | No Comments
Written by: Jill Kanter
Time To Give Something Back!
Dear Jill,
I’m an independent consultant and have spent many years building a healthy practice. I’ve been approached several times by professional associations to take on volunteer roles, but have chosen instead to focus on my business. I’m at a point now when I’d like to volunteer, but am not attracted to [...]
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Written by: Stacy Francis
“We have a responsibility to help create opportunities for those with the potential to excel but lacking the resources, and to use the fruits of our success to help build a better world for future generations.” Stacy Francis
At my financial planning boutique, Francis Financial, I have aligned charitable giving activities with long-term corporate objectives. I [...]
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Written by: ZenaN
Starting your own business is hard but starting a business that involves the community is harder.
As a MBA student I decided to establish a social business venture that would not only benefit the community I came from but would be economically sustainable, educational and environmentally responsible. Almost as important, I wanted to work on a [...]
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Written by: Elisa Balabram
Bodanna
Since Bodanna’s operations run the whole gamut (from raw clay to the selling of finished product), I have found that all my professional experience has been extremely relevant. When we develop new product lines, the product development experience in sourcing, understanding customer needs, and manufacturing on a larger scale. My experience at Barneys, Macys [...]
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Written by: Elisa Balabram
Riley Weston – Background
Please tell us about your Education/background
I finished high school and tried college for a short time. As soon as my parents realized I was using it as an expensive hotel, I was done! I knew I wanted to be working so thankfully, it all ended well. Professional experience
I started at the very [...]
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