You may know intellectually that you cannot have everything you want. I think, to some degree, we all do. But, it’s another thing altogether to know on a cellular level that sacrifice is part and parcel of running a successful, growing business. Now, I don’t mean sacrifice in that you: work with clients who are [...]

Social media and social networking give us unprecedented power.  Power to create the word-of-mouth advocacy that leads to warmer leads, more loyalty customers, and brand leverage.  But how can you overcome social media “noise”?  How can you create your own community of “evangelists”—people willing and eager to spread the word? The lesson I learned from [...]

What’s the secret to getting a big return on your social media marketing plan? Focus on your investment. Recently, I spoke at a conference on a panel titled, “How to Measure Social Media ROI.” One of the things I noticed, both at this conference and in my career, is that everyone is fixated on the [...]

If you’re like most people you’ve experienced some frustration with the amount of people who can’t carry on a single conversation without manically surfing their mobile device, checking in and/or texting. I confess I’ve been sucked into this ADD-related behavior too – during business meetings, while walking, during dinner/lunch, when stuck in bumper-to-bumper traffic…. So [...]

Dear Tayelor, It is a great pleasure to interview you and learn more about your entrepreneurial journey and your business Absolute Style and Beauty. Could you share your background before starting your business? What was your education and professional experience? I actually started my business on a part-time basis before I went to college.  I [...]

Much of the small talk in today’s world is happening in the virtual realms of Facebook, Twitter, Linked In, Yahoo Groups and other sites too numerous to mention. Cyberspace has (improbably) become not just the place where you re-connect with your 8th grade boyfriend, but the place where many of us now go to meet [...]

Dear Deborah, You have provided great tips as a guest writer of Womenandbiz.com, and now you just published your first book, congratulations! Could you share with us your experience prior to becoming an entrepreneur? I spent over twenty years in the corporate world at companies such as JC Penney, Avon, AT&T, Lucent and Johnson and [...]

It has never been so easy to become an expert in your field. The explosion of social media can make your product or service viral in record time. You can be known as the go to in your area of expertise by using the tools at your fingertips without breaking the bank! Before social media [...]