I’ve decided to step out and say what few people are willing to say: women business owners need to approach social media differently than male business owners. This is not based on some “shrink it and pink it” mentality that I’ve adopted. This idea comes from YEARS of working with (for the most part) only [...]

With a few gaps, I’ve been on an entrepreneurial path since 1988. As an entrepreneur I’ve started a creative mini-department store, opened a copywriting business, launched a marketing consultancy, founded a women’s speaking group and birthed a social media services company. I also pursued an editorial writing career, working my way up from an event [...]

Tell us about your background before starting Warrior Wear Inc. I attended American University in Washington D.C. and completed both a Carolyn Newman Bachelors of Arts in Political Science and Communications in 1985 and a Masters Degree in Public Administration in 1987.   I have happily worked in the non-profit sector for 22 years, primarily for [...]

Dear Lauron, Thank you for our interview on your radio show Standing Out with Lauron Sonnier, and for posting the podcast at http://bit.ly/9SbS6G. Could you share more about your background prior to starting your own business? Lauron Sonnier Marketing is all I’ve ever done, in one form or another, and I have been very fortunate [...]

I have coached hundreds of entrepreneurs during the past six years, mostly women, and I have noticed that their motivations to start and run a business are pretty similar. They include making a difference, having the flexibility to create one’s schedule, being able to take time off to take care of family’s needs, making extra [...]