Harvey Markovitz
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- Award-winning Assistant Clinical Professor Harvey Markovitz, teaches in the Marketing department at Pace University’s Lubin School of Business. He is the founder and director of the Interactive-Integrated Direct Marketing (IDM) Lab (www.pace.edu/idmlab). He previously taught at Baruch College. While at Baruch, Professor Markovitz founded, in 2004, and was the director of the Direct and Interactive Marketing Lab where the academic discipline of marketing merged with professional marketing resources and provided assets for students, faculty and small businesses owners. At Pace, in 2007, he created the IDM Lab at both the Pleasantville, NY and New York City campuses. The IDM Lab is an “incubator internship” under the supervision of Professor Markovitz and other professors. It provides real life opportunities for Pace marketing students and interns to apply the theories taught in the classroom to application working on small business IDM marketing challenges in the NY metro marketplace. The IDM Lab functions as a student run Direct Marketing Agency.
Professor Markovitz has more than 40 years experience as a direct marketing, sales, and business development professional. Before founding his own company, HBM Associates Inc. as a management advisory service in 1981, he directed strategic planning, marketing, sales, administrative and financial activities within various departments of JCPenney and CBS, Inc. He was also the President of a major media barter company. He created innovative product, marketing and financial strategies that resulted in increased profitable sales in both domestic and international markets.
Professor Markovitz earned a Master of Science Degree (with distinction) in Direct and Interactive Marketing from New York University in 1999. He is a specialist in profit improvement through organization development and restructuring, marketing and media planning, financial and administrative processes as well as sales and management training.
As a direct marketing consultant, he created highly successful campaigns that generated double digit responses and exceeded client control programs.
He is also the author of a business pamphlet-guide “101+ steps to rapid and sustained profit change; it’s your business what do you want to do about it?” published by HBM Associates, Inc. and “How to build a consulting practice within your accounting business” published on audio tape by Bisk Publishing company.
Professor Markovitz, in May 2009, was engaged by the US Department of State to lead a Marketing Training Mission to Guyana to help develop the marketing skills of that country’s entrepreneurs. He conducted seminars in Georgetown and Linden, Guyana to approximately 100 entrepreneurs. He also appeared on national television discussing, with Guinean leaders, how to market the brand of Guyana.
In August of 2009, in Hong Kong , he conducted a one week seminar on Customer Relationship Marketing, training approximately 70 mid level executives for the world’s largest exporter, Li & Fung.
Professor Markovitz was awarded the 2005 DMG Award for Outstanding Service to Direct and Interactive Marketing Education presented by Direct Marketers Gateway, Inc. Since 2002, he has been an annual winner of the DMA’s ECHO leadership award.
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