How do you act when you meet someone for the first time? Do you pay attention to his/her general look? I know I do! Do you know that in life, and more importantly in business, you have only 10 to 30 seconds to make the right first impression when meeting someone for the first time?

Yes, in just 10 to 30 seconds a person will subconsciously make a decision on whether she wants to work with you or not. So make that first contact count!

How you dress influences what people think about you
Working with small business owners for years, in France and in the U.S., and specializing in networking, I have to say that I am always surprised to see how some people dress for networking events, business meetings or sometimes to be on stage as a speaker. Those who do not dress in suitable business attire are usually the ones who are surprised that their business doesn’t take off. Clients are looking to you to gauge what you can offer based on your image, your personal style, how your brand style matches your product or service and your credibility and likability. Your look should represent your business to maximize your success.

How to maximize your appearance:
1. Create an image to impress!
Your image is what people see long before you even get the chance to speak. Choose a wardrobe that works for you and your business. You need to be yourself. Don’t try to copy someone, follow what you see in a magazine, or follow some fashion trends.
If your image doesn’t reflect your personality, people will see it immediately.

Create an image that fits your business. Have the right attitude. Be consistent with your image. The image you reflect, good or bad, has a direct impact on how others perceive your business. In other words, have a professional look. Respect yourself and others will respect you for it.

2. Dress with Confidence
When you look your best and act with self-confidence, others will see you that way too.
Having a great suit will give you instant authority. Choose one in a classic style that fits well and suits your body type. Keep it simple. Wear traditional colors like navy (trustworthy), grey (conservative) and black (chic & conservative). If you live in an area like California or Florida with sun all the time, you can use brighter colors but make sure it’s not too flashy and that everything is coordinated.

Pay attention to your shoes; sloppy shoes can completely damage your image. Choose shoes that improve your silhouette. Make sure to clean your shoes before your leave the house.

Treat your hands like your best friend. When you meet someone and hand out your business card, people will have a look at your hands. Have neat, well polished nails if you are a woman and remember to change your nail polish on a regular basis, if you wear it. Never, ever go out with your nail polish half effaced.
I read once in a magazine that when a man dates a woman for the first time, the first two things he notices are her hands and her shoes. So consider the same thing for your business.
You don’t need to spend lots of money to look great, classy, elegant, business-like and confident.

I work with many start-up businesses and very often my clients tell me that since they have a limited budget for their business, how can they possibly have a budget for a new wardrobe?
Over the years, I have taught many business people not only how to market their businesses on a shoestring budget, but also how to dress for less. You can have a prime quality business outfit including accessories and handbag for less than $100. Yes, you heard me – less than one hundred dollars! Here are some tips: shop during sales, at the end of the season, check outlet stores and discount stores such as Marshal’s, TJ Maxx, Ross, Daffy’s for designer goods. You will find great deals on items that look great and make you feel more professional.

This is another time saving and money saving tip: Don’t be a fashion junky! If you buy clothes that will go out of style at the end of the season you will only get 3-4 months of use for the money you spend. If you really have to keep up with the current trends, try to do so by using in season accessories, tops, and ties instead of purchasing entire wardrobes. Sometimes by just changing one item from your outfit, you can pull off an entirely different look. Don’t follow the Hollywood fashion trends or what you see in magazines because although it might be great for a couple of months, you will be stuck with clothes that you will never wear again.

For business, keep a simple, classy style and what I call “in-temporal.” For example, the Coco Chanel look is in-temporal because you can where Chanel business attire for 10 to 20 years and it never looks old fashioned. Too pricey? I can show you how to easily have the Chanel look without paying the Chanel price. You may even already have most of what you need to work with in your closet. It’s the mixing and matching of items that lead to looking like the very successful entrepreneur that you are.

You are Your Brand.
As a solo-entrepreneur or small business owner, you spend a lot of time trying to perfect and improve your offering. So treat yourself as your most important product, because it is what your prospects first see!
Go back to your marketing plan.
- How did you brand your product?
- How can you do the same for yourself?
- What makes you different?
- How does your style make you different?
- What impact does your image make compared to your competitors?
- How can you attract more clients through style and make more money?

Even one step at a time, it is important to look at what image you are sending out and change it to the image you want your clients to see.

To discover the business style secrets that will skyrocket your income and to receive more tips for finding the right style on a shoestring budget – download my free ebook “Top 10 Closet Must-Haves To Successful Business Style” at www.YourBusinessInStyle.com

To my surprise, a few years ago, people began coming to me for answers. They had seen me grow my businesses, become the “Connection Queen” all in the span of 2 years! They remembered that I barely spoke English when I started my adventure in this country. They wanted to know what I did and how I did it, to do the same in their businesses. So a few years after I started my business in New York, I actually started coaching people because of the demand. And today I am so glad that I have helped so many people by teaching them what works for me and adapting my proven strategies to their business. Witnessing their success has been my greatest reward.
In today’s world you definitely need a coach/mentor to succeed. Not that you can’t do it on your own, but having a coach/mentor will speed the process and allow you to learn from the mistakes people in your field have already made, instead of having to go through all the hassle of making them yourself. By having a coach/mentor you will avoid wasting your time and money on strategies that do not work. You will learn how to effectively implement strategies that do work. You will avoid the mistakes that your coach/mentor did in his/her initial stage, and learn how to go right to the point. You will get accountability, no more excuses and no more procrastination since you will have to report your progress on a regular basis.

Before I started working with Raymon Aaron I remember that I was saying for at least a year that I wanted to write a book, but never had the time to do it. But only 3 months after I started working with him, my book was done and ready to publish!

How should you choose your coach/mentor?
1-First you need to choose somebody who is successful in his/her business, but that should be obvious. More importantly, pick someone you can relate to. Your ideal mentor will be someone who has a similar business model or has a business model that you want. Look for someone who has overcome the obstacles you are facing. As Anthony Robbins said “If you want to be successful, choose somebody successful in your area of business and model what he/she is doing and you will be successful too.”

2-Learn about your coach/mentor before you hire. Join his/her newsletter, read the blogs, check the programs. See if you relate and feel comfortable with the strategies.

3-Read the mentor’s clients testimonials. Testimonials are better than any sales pages.

4-Does your coach/mentor have a coach/mentor? You want to grow as they grow, so they need to learn from others too, to reach the next level.
5-In order to really get the most out of coaching you need to be in a position to accept and try out new strategies. If you don’t want to be pushed or you find excuses to not do your assignments or to not follow the strategies you are not ready. The same goes if you find yourself complaining about the time you need to devote. Do not waste your time and money if you are not ready.

I remember a client from a long time ago. He always had excuses for not implementing the strategies from one session to another. He came into being coached with the attitude that it couldn’t work for him and refused to change his point of view. So even if he was paying me every month, I didn’t see the purpose and fired him. I want people to succeed. Be ready to do the work; just paying a coach will not change the results. Doing the work and implementing the strategies will boost your business and your entrepreneurial confidence.
6-Last but not least, make the most of the relationship with your coach/mentor by taking action. Statistics showed that only 6% of people who attend a seminar and/or buy a coaching program even open the book or binders. Again just buying a program won’t give you instant knowledge. Taking action, will. If you feel the need to work with a coach/mentor, follow every single advice and strategy; and implement them in your business model. You will see the result that you are expecting and you will be on a fast track to success.

To learn more about Biba Pedron and get more tips like this one checked www.TheConnectionQueen.com

To be coached by Biba “The Connection Queen”  – Check the VIP Coaching program www.MiamiBusinessIntensive.com ” for a special to help you start the year successfully and make 2011 bigger than even.

- Are you on track with your resolutions for the year?
- Are you almost on track or very far from what you had expected?
- Did you try new strategies this year, which helped you a lot?
- Did you finally integrate social media in your marketing plan?
- What worked the best for you and what didn’t?

Take some time to look closely and make new plans for 2011. The best way to prepare your plan for 2011 will be to understand what worked, so that you can create more of it and what didn’t work, so you won’t waste your time doing it again.

Here are some questions you should ask yourself:

- How many networking events did you attend?
- How many groups did you join?
- How many new contacts did you make, per month, and during the year?
- How many of these new contacts became paying clients?
- How many of your current clients reordered from you?
- How many referrals did you get from your clients or contacts?
- What is your conversion rate?
- Did you create a new product or program?
- How many clients did you get from this product?
- Did you write articles and blog posts?
- Did you see more traffic on your website or blog, due to those articles?
- Did you track your web traffic?
- Did you have an effective follow-up system and were you able to communicate with your contacts and clients on a regular basis?
- Did you organize events or teleclasses to reach more people at one time instead of meeting people one at a time?
- How many new clients did you get out of it?
- Did you sent a postcard campaign? If so, how many times?
- Again, did you get new clients using this strategy?
- Did you create a free report, or a free CD to send to people to let them know more about your business?
- Did you update your website, and mention all of your new services or products, and inform everybody that you created new services during the year?
- Did you create partnerships with other entrepreneurs to offer more services to your clients?
- Did you get a coach or a mentor to guide you and grow your business faster?

I just gave you plenty of ways to look at your business in order to make sure that you will cover everything you need to do next year, if you haven’t done it this year.

With all of your answers, create an action plan to do more of what worked in 2010. Just think if you double your profit making actions, you could even double your results in 2011!

To make sure these strategies will be in place for the entire year, schedule a meeting with yourself every week, no less than that, to test, track and analyze everything you do, so you will not spend months wondering how you should grow your business. This weekly meeting with yourself should be your most important meeting of the week. You are your most important client. All the time you will spend working on your business instead of working in your business will generate more and more clients for you and obviously more money for your business.
Happy New Year.

To get more tips like these ones to grow your business with proven offline and online networking strategies, download your Biba’s networking kit at www.TheConnectionQueen.com

Biba Pedron helps solo-entrepreneurs to network like pro, by teaching them highly effective follow-up systems to maximize their networking and social media results.

With more than 500-million users on Facebook, more than 50 millions on Twitter and 70 millions on Linkedin, it is time to sit back and learn about integrating social media into your marketing plan. The biggest advantage of social media is that it is free, even if you just start your business you won’t need a big budget to promote your products or services. It’s well worth the time to spend to really understand how it works. Working with a coach is the most timely and effective way to learn how to use social media to turn your contacts into clients at a rate you can be proud of.

I always suggest to my clients who are new to social media to sit down with a daily plan and spend just one hour a day (at first) to attain a routine. After they perfect their routine, just 15 minutes a day will be enough to keep the client flow. If you use your time strategically you can just spend a few minutes a day keeping up with the three major sites.

The Six Effective Online Marketing Strategies:

1. Have an effective profile. People should immediately understand who you are, what you do and what the benefit is of choosing your products or services over someone else’s. Think about a visual and text based elevator speech. Developing a great pitch will keep clients interested in using your products or services.
2. Join groups related to your target market. Look for Facebook Fan Pages, Linkedin Groups and other online networking groups related to your target market. Check the profile of the members and invite at least 20 people a day. Yes, you can do this in just minutes! I will show you how.

3. Send a personalized message. When you invite people don’t just click on the invite button to send the, by default message, which just says something like “I would like to add you to my network.” A personalized message should mention that you are in the same group, which shows that through similar interests you could have synergy in your businesses. How can you help them with their problems? Ask them!
When contacts accept your invitation, again send a personalized message with more info about you, how to reach you on other social media sites and always finish your message with your call to action. What do you want them to do next?
-visit your blog or website
-sign-up to you mailing list or newsletter
-sign-up to your free offer if you have one (and you should definitely have one)
-sign-up for a consultation
-call you
What ever is the next step, let them know.

4. Post at least twice a day on your page, you can use www.ping.fm to save you some time. The same post will be distributed in each of your social media pages in just one click. (See, I told you just a few minutes!)

5. Drive people to you blog or website. You want potential clients to learn more about you and to join your list.
Remember that your “friends” or contacts on Facebook, Linkedin, or Twitter don’t belong to you. If your Facebook account gets hacked, you run the risk of losing all of your contacts. Now if you drive your contacts to you mailing list, you will never loose them and you will be able to communicate with those contacts on a regular basis for years to come.

6. Be consistent – whatever you do, don’t stop after a week or a month. You must be consistent in your daily tasks on social media, the same as you must be consistent in your marketing. That’s why I ask for one hour a day from my new clients, to make a non-negotiable routine.

Just like face-to-face networking, social media results don’t happen overnight. Your hard work will become effective if and only if you are consistent, invite people continuously and contact people on your list a little every day. When you communicate on a regular basis and give valuable information clients will be ready to buy from you, not from your competitors.

Using those simple tips, your contacts will know you, like you and trust you, and this loyalty will convert to paying clients.

To get more tips like these ones to grow your business with proven offline and online networking strategies, download your Biba’s networking kit at www.TheConnectionQueen.com

Biba Pedron helps solo-entrepreneurs to network like pro, by teaching them highly effective follow-up systems to maximize their networking and social media results.

What can you do to be creative and see your business get off the ground?
Having been in business for a while and not getting the result you want, it may be time to work differently. Take a look at the services you offer. Can you present them differently or repackage them? Ask your clients what they need, what kind of services they would like to buy from you. What price range will work for them? Maybe your prices are too low or too expensive for your target market.

Then rethink your business. Brainstorm with business friends or join a mastermind group, to get information from your peers and like-minded people. You are probably too close from your business to really see it objectively the way it is. Your peers are your greatest constructive critics. Asking other entrepreneurs what they think about your business and how you could give it a little twist will help you tremendously. Sometimes just a little out-of-the-box change is all that’s required to send your sales soaring.

1. Repackage your services to better serve your clients and target market. Let’s say you have a program for $497, divide it into 3 modules and sell them separately. This way it will be less expensive making it more likely that you will sell more of each.

2. Sell differently. Use new media to sell your products. If you sell only online via your newsletter or website, start using direct mail, and create postcards campaign to reach new clients. Or start video-marketing to reach an additional audience.

3. Sell to new people. Redefine your target market and determine a very specific niche. This will help you to better communicate with your audience and be closer.

4. Change your daily routine every 3 months to avoid doing the same thing over and over especially if you don’t see the results you expect. Adapt and track everything you do. Don’t change everything at the same time but just change one element, test again and see what works better for you and your business.

5. Partner with a business buddy. Find another entrepreneur that you respect. Approach that person about being a business buddy. You can spend just 5 minutes a day helping each other stay on track with your plans and letting each other know when you go off your routine. Seeing your business from a different perspective will make it easier to be more realistic. Your business is your baby, you will probably find excuses to explain that you are not doing what your suppose to do. Your buddy will be there to put you back on track.

Attention, don’t ask a friend, family member or somebody who is not an entrepreneur, he or she won’t be able to help you since you have a totally different mindset and goal-set.

Just adding a little effective creativity to your day and the way you work can tremendously change your results. You will be working smarter, not harder to work less and make more money.

To get more tips like these ones to grow your business with proven offline and online networking strategies, download your Biba’s networking kit at www.TheConnectionQueen.com

Biba Pedron helps solo-entrepreneurs to network like pro, by teaching them highly effective follow-up systems to maximize their networking and social media results.

3 Easy Ways to Break your Routine and Re-Invent your Business.

1. Join a mastermind group. One important way to make sure that you don’t dive into routine is to join a mastermind group. When you become a member, you will have access to other like minded business people who offer unbiased constructive criticism to help you see and implement the changes you need. As entrepreneurs we get so involved into our daily tasks that we some times miss the most important issues. Solo-entrepreneurs may miscalculate how people perceive their business, website or blog.

I am part of a mastermind group and each month one member get on the hot seat. This member get to display his/her website, blog or one of his/her marketing strategies, then the remaining members point out what works and give advice on what should be added or omitted. Having other people looking at your business will help you to adapt your strategies and avoid wasting time trying your strategies for months without any results. As a group, our entire focus is helping one another be the best at our business.

2. Continue your education. Statistics show that only 10% of small business owners take part in continuing education activities on a regular basis. Buying books and/or programs when starting a business is the norm, but many entrepreneurs stop there. As a business owner it is your business to educate yourself on new strategies, programs and trends. No matter what you earn you can always use more income generating strategies.

I spend 10% of my revenue a year investing in books, programs and memberships to continue to learn from other successful people. I have a couple of coaches that I have been following since the start of my business, but I am always in search for new experts. I make it a point to learn from different people: somebody that specializes in social media, another that specializes in video marketing, articles marketing, and so on. That’s how I was able to grow my business with social media in the past few years. I also buy books or programs from people doing the same as me, networking and marketing coaching, just to see how they teach it, how they present it and how I can improve my own programs.

3. Ask your clients what their biggest challenges and needs are. Preparing a program of what you think will interest people is far less of a strategy than preparing a program catered to what your niche actually needs.

Before you write a book, an ebook or an entire program make sure you know what people really need. What are their challenges? How do your competitors present their services? What solution can you offer to your clients that sets you apart from your competition? The best way to get accurate answers is to ask your clients. Try surveys, asking in person, asking people interested in your ideas, at networking events. You’ll find many opportunities. Once you have your answers make sure to incorporate in your programs or services a solution for each and every challenge. You will attract many more clients by assuring them you listen to what they need.

If you implement these important strategies in your business and look at your results every quarter, you will avoid the risk of “doing the same thing over and over and expecting different results” and you will be sure to expand your business in record time.

To get more tips like these ones to grow your business with proven offline and online networking strategies, download your Biba’s networking kit at www.TheConnectionQueen.com

Biba Pedron helps solo-entrepreneurs to network like pro, by teaching them highly effective follow-up systems to maximize their networking and social media results.

How to attract more clients without losing money and staying competitive.
1. Repackage your services or products. For example, let’s say you sell your physical product for $299, you can now offer the digital version for half the price. You won’t have to change anything on your marketing just redirect people to a different webpage and since it is less expensive, you may get more clients. You’re offering a new and abridged version of the product at a lower cost because you aren’t paying for the physical version. The most important part of this equation is to follow-up with the people who bought the digital version, so that you could sell them later the more complete physical version at your regular price. If people like your program, they will be more willing to buy again from you.

Another example, if you work one-on-one with clients, consider offering a group session at a reduced price. Your clients will each pay a little less but since you will be working with a group, at the end of the hour you find you’ve more than made up the difference. For instance if you have one client who pays $250 per one hour session, 4 sessions equal $1000, if you offer a group session at $150 per person per hour and you have 5 people, 4 sessions now equal $3000. At the end of the sessions, you have worked the same amount but tripled your revenue.
2. Work with a more specific niche. Target clients with a very specific problem that you can solve and offer a solution different from your competitors’. What do you offer that makes you and your product unique?
For example, if you have been targeting women business owners, try honing your focus to working mom entrepreneurs if you are a mom. Based on your experiences you may have unique solutions to balance their lives with their businesses. Sharing your unique success stories and tips can make you indispensable!

In one of my businesses, I work exclusively with French speaking entrepreneurs starting businesses in the US. I was in their shoes seven years ago, when I moved. I know their problems, obstacles, frustrations, and we have the same culture. With my knowledge of the American culture from a French point of view, I can help them to adapt their business, teach them market the “American way”, and the steps to start a business here and succeed. Develop your communication and services around the people you are targeting who can relate to your experience.

3. Sell differently. If you used to sell via internet, your website, your blog, how can you sell using other media? Did you ever use direct mail? Many people think that direct mail is not working anymore, but combine it with everything you do online, and you raise you conversation rate. People don’t always have the time to read your email or they are blocked by their spam filters and don’t see your offer. A post card, a brochure or a simple letter can make a big difference. But remember don’t just send one card and wait for your phone to ring, you will need to send your post card campaign at least three times in a short period of time (maximum 3 months) for people to pay attention to it and then act on it.

In order to stay competitive in your business, you really need to step back and look at what you offer and how you offer it. By just tweaking your offers you can attract more clients. Look at what your competitors are doing, see what is missing in their offers and use this lack of services to make a difference.

Do you want to learn more about how to stay competitive in this challenging economy? Download my 60mn FREE audio Networking Mastery Secrets. www.networkingmasterysecrets.com

Each time I started a mastermind group I’ve had a majority of women sign up immediately. When a woman starts a project other women are eager to contribute or lend their support. I recently joined a group of women on Linkedin that started a “FaceBook Fan Page Exchange’. Within just weeks the exchange became viral and hundreds of women joined the tribe.
Helping each other is more natural for women than for men, who usually prefer to work on their own. If you look at networking organizations you will find a group in almost every industry: women in video, women in communication, women in writing, Women Empower Network of Executive Women, ewomen Network, Downtown Women’s Club, Women’s Business Mastermind, Women Helping Women Mastermind, Women Prosperity Network, just to name a few.
If you search Women networking groups on Google you get 1,720,000 results, on the other end, I don’t know that many groups or organizations, which emphasize that they are exclusively for men entrepreneurs. Most groups are for both or specifically for women.

Why women are more committed to working with each other? It is probably because they don’t see each other as competitors, but as offering complementary services and because working with a group is much more fun. Many women have a ‘mothering instinct’, always ready to protect others as their own. Women are more likely to remember things like birthdays or anniversaries and will be more willing to send a greeting card, which shows that they care about others. Women take care of their businesses as they take care of their family.

Women owned businesses tend to offer services and products to help others to facilitate their own lives. As a coach when I create a product or program my goal is to help my clients make more money, spend less time working, and help them with more than just their professional lives. I help them with their personal lives providing tips on how to spend less time working, so that they will be able to spend more time with their family or friends, while in their professional lives they are gaining more clients and prospects.

I have been doing a lot of partnerships and joint ventures in my business for years, 95% of them are with women, it comes more natural and I know that lots of women feel the same way.

Want to learn some strategies to grow your business, doing partnerships and joint ventures with other women entrepreneurs? Download my free audio “Networking Mastery Secrets” at http://www.networkingmasterysecrets.com/

Implementing the right social media strategies and online presence will allow you to go from a local status to an international status.

Authoring a book can give you another level of exposure and it will be easier to contact the press or magazines to be featured. A press release announcing your book tour can alert local print and TV channels in every city you will be speaking. If you don’t like public speaking you can opt to be interviewed on radio stations across the country.

Using all media available today, and creating a buzz around your product or service, create credibility and attract more clients to you and you will never have to chase clients again. Plus as an expert, people will be more than happy to pay for expert services and you can increase your prices to your worth. Wouldn’t you like to enjoy a whole new list of new clients knocking on your door?

Thanks to my exposure through social media during the past few years, I have had interviews published in various magazines in the US, France and Canada. I participated in two book marketing compilations in India. Then went on to become a columnist for two business publications. I have also been interviewed by a few TV stations. All of these contacts have pursued me through social media!

Without an effective online presence, I would never have had such exposure which made me into THE international business consultant.
So how effective is your social media online presence?
Need help to become an expert and boost your online presence, turning your online visibility into profitability? Download my free audio “Networking Mastery Secrets” at http://www.networkingmasterysecrets.com/

You may have heard this before: it takes 7 additional actions to get a new client than to get a repeat client. It makes you wonder why people don’t follow-up with their clients. It is even more crucial to follow-up with your actual and former clients than with new prospects. Your clients bring you 80% of your revenue. Why would you want to concentrate your time on people who only bring you only 20% of your revenue? I am not saying that you have to neglect your prospects, but make sure to continue to build the relationship with a client after the sale. Treat your clients as you would a long-term friendship, because you want to keep them for life.

How should you build the relationship with your clients?

Follow-up with your clients on a regular basis, a minimum of once a month but better yet every week. Let them know about updates to your products, services or your general business. If they like you and trust you, the next time you will launch a new product they will be more willing to purchase it. If you don’t keep them informed, how can they know you have other products or services that can help them if you never mentioned them. It is not their job to learn more about you or keep track of your updates, but your responsibility to be on the top of their minds, so the next time they will be ready to buy, they will buy from you instead of buying from your competitor.

Statistics show that 20 to 30% of your clients will ascend to a higher product price on their own if you give them the chance. And about 50% of them will buy again if you give them the opportunity and let them know about your other products or services. Communication and consistent follow-up are not options, they are necessities.

Your raving fans are the people who will spread the word about you, your services, and about how you were able to solve their problems, and they will make other people gain interest. You want to cultivate these clients. Some people like you so much that they will follow you, show up at organized events and live conventions, like a fan will follow his/her favorite singer in a concert. The testimonials that these clients are able and willing to give you can then be used on your website. A third party review makes a bigger impact on your prospects than you telling the world that you are the best in the business. Ask if they would be willing to give you their testimonials via video. I am sure some of them will be happy to do so as it also gives them exposure.

Your clients are willing to do a lot for you, but how can you show them your appreciation?

There are numbers of ways to thank your clients for being loyal to you. First, a simple way is to send them a thank you card when they purchase your product or program. I still remember a few years ago, when I received a thank you card for one of my coaches, a couple of weeks after I purchased his program. I was so impressed that he actually took the time to write the card, put it in an envelope, put a stamp and mail it. It seams very simple, but how many people are really doing it? Then he sent me a birthday card, then a Christmas card. Don’t stop working with people who treat you like one of their personal friends. You feel special that they pay so much attention to you that you definitely want to continue to work with them and learn from them.
Call after a couple of weeks or a month after they have purchased from you, to make sure that they got the maximum of your products, and see if they have any question or ask how you can continue to help them.

Try sending a gift for their birthday or some other occasion (not as a thank you, but just to show that you care). Offer a special discount on your other product or service, which will not only give them the opportunity to learn about this product, but to take advantage of the special price.

Set up a customer loyalty program. Each time they will refer you clients, they will get points or credits and at some point, they will be able to choose a gift. This is the same concept that the credit card companies use with their rewards programs.

Offer an affiliate program. They will get a commission each time they will refer you a client, which is another great way to thank them for spreading the word about you.

Be creative and find ways to show your appreciation to your clients. This will make a big difference between you and your competitors. Simply showing your appreciation will attract more clients. More of them will stay with you for longer and they will refer you to like-minded people.

Using appreciation is a win/win situation. You are happy, your clients are happy, and you won’t have to chase clients anymore, they will come knocking on your door.