50th Edition - Perseverance
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February, 2010 Archive

letter-from-the-editor-when-all-else-fails

Letter from the Editor: When All Else Fails

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Over the past few months since my first (yes! I still have more books in me) book was published, I’ve been through many emotions, including excitement, despair, happiness, anxiety, sense of accomplishment, frustration, and resistance. I had heard of other authors having difficulty in promoting their books, and now I’m experiencing it first hand. Hence, [...]

Five Questions to Consider When Social Media Fails You

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We all know the saying about the best laid plans and we probably have also heard the saying that the road to hell is paved with good intentions. There are loads of adages to help you commemorate the exact moment when things go left, but if you’re anything like me, you’d rather focus on the [...]

Affordable (‘n Smart) Ways to Grow

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Yes, 2009 was a pretty challenging year, but the tough environment was a great learning ground. Many businesses, including my own were in dire need of necessary “corrections” as they say in the stock market. Hopefully you ended the year on an up note, as a result of taking stock, evaluating, tweaking and making smart [...]

5 Simple Affordable and Smart Ways to Grow Your Network

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The 5 simple, smart ways to grow your business for free: 1. Social media – You’ve heard about it but are you using it at its maximum? Maybe you already have profiles on Twitter, Facebook and Linkedin. Are you using your exposure on the sites to promote your product or service? Post daily and communicate [...]

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Interview with Nina Kaufman by Elisa Balabram

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Dear Nina: You have been one of our expert guest writers for the last several years, and our readers have received great advice from you. Thank you for your contribution. We would like to learn more about you and your business this time. EB. Could you tell us about your background and your decision to [...]