We interviewed Laurel Tielis, author and professional speaker, a few years ago, and talked about her first book, her journey and her business. She recently published her second book, Ka-Ching! How to Ring Up More Sales, a book for independent retail business owners. This book is rich with affordable and smart ways to promote one’s business and increase sales.

We asked Laurel Tielis about her new book:

“No matter what state the economy is in, it is always possible to make money. For that reason, Ka-Ching! How to Ring Up More Sales, is a must-read for independent retailers. It offers innovative and inexpensive strategies to bring in more business that they can easily implement. There are even specific suggestions for everything from soft goods to hardware. Written in a conversational style, the book is brief, because everyone is so busy. Business owners will quickly discover how to make people want to shop, and will also learn the all-important ways to get their stories told in both traditional and new media.

Readers will see how they can:

• Become a destination
• Sweeten sales
• Go outside the “box”
• Change hours to raise sales
• Get karma credit

I’ve been in retail for most of my life–as an ardent shopper, a retail reporter, and currently as an author and professional speaker. I began my career at Fairchild Publications, writing for Women’s Wear Daily, W, Home Furnishings News, the Daily News Record, Footwear News, and Supermarket News.

I moved to the Miami Herald to write its social column, then to People magazine as its Miami correspondent. I left journalism for public relations and marketing, where I worked for major corporations and small businesses. For the last dozen years I’ve been a professional speaker, and present seminars at conferences, trade shows, and conventions, both nationally and internationally.” Laurel Tielis

Order your copy on Amazon.com, by following this link:
Ka-Ching! How To Ring Up More Sales

For more information about Laurel Tielis, please visit www.laureltielis.com.