What would it mean to you if you never had to “work” for money? Let’s say you have enough money coming in from investments to cover your living expenses. Not just the basic household expenses but everything including dining out, vacations, auto expenses and all that you need [...]

Where do you put your time, money and energy? How much are you investing in the one aspect of work/ life you are guaranteed will be with you always: YOU?
Particularly if you are an entrepreneur, you are your greatest asset: if you cannot produce, you see no ‘return on your investment’ [ROI]. ‘Investment [...]

When you’re in business, especially a small business, there’s always going to be a concern about money. Do you have enough to keep you going? Can you manage to buy the supplies and equipment you need? What about money to join organizations and participate in networking? It can be hard to determine what is worth [...]

We have all heard the phrase, “Don’t be penny wise and dollar foolish.” When it comes to marketing and technology choices for our business this is a phrase that rings so true. There is not a day that goes by that I don’t receive a call from someone upset that the choices they made to [...]

When I was first asked to write this article, I wondered if someone who spent the first year in business making impulsive buying decisions would have any great advice to offer. Yet, I’ve changed and that is the important message here, that you, too, can alter the course of your business and your life [...]

In my years of traveling in entrepreneurial circles, I’ve met far more cash-strapped entrepreneurs than over-abundantly funded ones. My guess is that the ratio is 8:1. That’s okay. Also, there’s no shame in wanting to economize and stay within your company budget – in fact, it’s an excellent business practice! But it continually befuddles me [...]

Clients will tell me they would change careers and start their own business if they had the money. While you don’t need to hit the jackpot to make your dream a reality, you do need to be smart about your finances in order to create a thriving business and life. Here are four [...]

Direct mail is a much cheaper than a full-blown branding and general advertising campaign. Here are some ways to cut your costs and mail smarter!
Reduce the number of pieces

You can cut costs by mailing fewer pieces (a letter and a brochure with attached order form and mailed). Fewer pieces means lower printing and lettershop [...]

When you are starting or growing a business, every cent counts! And while I’m a huge fan of shopping around and getting the most bang for your buck, there are pitfalls to being overly frugal.
To avoid being penny wise and pound foolish think of the big picture and you’ll actually be able to save money [...]

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs

“How much should I [...]

If you are a solo-entrepreneur or a small business owner, whether you just started you business or have been running it for years, you know that you need to network in order to increase your clientele.
But do you network effectively?
How do you select which event to attend? Do you check online with Crain’s, Bernardo’s [...]

Marsha Firestone founded the Women President’s Organization (WPO) to promote economic security for women by accelerating the growth of women owned businesses and women led businesses.
Marsha was working for the American Woman’s Economic Development Corporation (AWED – a not for profit organization that assisted and trained women in starting and running their businesses) as the [...]

Dear Entrepreneur,
Welcome to our TWENTIETH issue of WomenandBiz.com. The theme is on Smart Spending, and I’ve had many A-HA moments just by reading our contributors’ articles. They discuss how important it is to be aware of your expenses, to choose what’s important, to invest in things that matter, and to spend on whatever will help [...]

Dear Entrepreneur,
After four years distributing WomenandBiz.com with the same layout, we decided it was time for a change. We hope you enjoy the changes, and the Business Change issue. You are now able to bookmark articles, to write comments, to easily locate articles written by your favorite guest writers and to search for the articles [...]

Armed with a masters degree in drama and three years teaching experience, I moved from New York to the New Jersey suburbs with my husband in 1970. To my surprise, unlike the NYC high schools, the Jersey schools did not have drama departments. I found myself unemployed, teaching only [...]