Letter From Editor – Issue 6 – Coopetition
Written by: Elisa Balabram
Dear Women and Biz Reader,
The sixth issue of Women & Biz brings ways for organizations to cooperate with their competitors creating a WIN/WIN situation to all parts involved, specially the customers. Our columnists and guest writers give inspirational ideas on how to use “coopetition” to achieve success and grow your business.
Andrea Nierenberg, owner of The Nierenberg Group, shares her thoughts and experience working with competitors: “I’m a huge believer of referring business back and forth and having strategic alliances with people who do the exact same type of work I do. Two times recently, I needed to pull together 4 other trainers to do a program where I would be the lead. Since I had worked with all of them and they also have their own consulting businesses, it was a true win/win and the project was very successful. There is plenty of work to go around–and I believe–that the more you give, you will also receive. I enjoy creating alliances and referrals with people I know and appreciate their work.”
We hope you enjoy the “Coopetition” issue of Women & Biz magazine.
All the best!
Elisa Balabram, Editor



