Have you ever felt frustrated, unable to get your message across or to get a sale, clueless about how much to charge for your products/services? Have you ever offered discounts, cut deals you wish you never had? You are not alone and Testosterone-Free Marketing might be right for you. Denise Michaels, the creator and writer of the book “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” and founder of the website www.marketingforher.com, realizes that there is a big difference in the way women and men do business, and that in order to succeed, women need to balance their feminine and masculine sides in a positive way, while valuing themselves accordingly.

Denise Michaels has had experience working in the corporate world and as an entrepreneur since a young age. Denise worked as a copywriter, and in the fields of advertising, sales, public relations and strategic planning, and combined her experience working with men and women and helping them start businesses to develop TFM. In 1999, while living in San Diego, Denise became the assistant of a best selling author and since she was working as a marketer, she soon became a trainer and coach. Throughout over twenty-five years experience, Denise Michaels has noticed a vast difference between men and women, in their way of thinking and acting, which reflects in their business careers.

Denise perceived the fact that women are raised differently than men, raised not to blow their own horns, to wait to be called upon by a man, and that these personal fears are often carried over to the way women run their businesses. While men externalize, like to be challenged and do not take anything personally; women internalize, they prefer to be nurtured and tend to feel guilty about everything.

“Marketing does not have to be about war,” says Denise Michaels, asserting that marketing is traditionally masculine, and that women can “step up to the plate in a positive way that work for them”. Denise’s business niche is start-ups and home-based women-owned businesses. Her mission is to support people in growing their businesses and creating more cash flow.

In addition to the book which is coming out in mid-June, Denise’s services include the Testosterone-Free Marketing teleclass, a membership website, and her SuccessTEAM MasterMind group programs with certified coaches and people who are there to support each other. She also has coaching clients, gives workshops about developing your business idea and marketing and sales strategies that work for you.

According to Denise, Testosterone-Free Marketing is not another how-to book; it exists to help women who own businesses understand their challenges and what they should do about it. It teaches readers how to get over their limitations and gives them the support and understanding to improve their self-confidence. The elements, provided in Denise’s book and teleclasses, are essential to personal development and business success.

Denise Michaels considers her biggest challenges her organization skills, so she has developed a system to help her stay on track and organized. Being a workaholic sometimes stopped her from exercising, but she has been committed to change, and she feels that if she takes a break to take care of her fitness, she feels upbeat and energized and works even harder. She frequently walks four miles with a friend and has coffee at Starbucks; having a buddy helps her stay committed to her goal.

Denise believes her entrepreneurial career’s greatest rewards are the changes she sees in her clients, when the “lights go on” and they “get it”, and their sales jump immediately after the first class. Women’s initial tendency is to be nice, give exaggerated discounts on their products and services, and men tend to take advantage of it. However, once they participate in Denise’s teleclasses they realize their values and are able to start changing their behavior and being more assertive.

Denise Michaels suggests the following advice to entrepreneurs: “The work you do on your personal and business growth has the same importance; it is all connected. . . Life is a journey, when you make mistakes, learn from them, keep growing with confidence and with a big vision in mind.”

Her invaluable remarks include a quote from Eleanor Roosevelt: “A woman is like a tea bag. You never know how strong she is until she gets into hot water.”

“Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” is coming out in June. For more information about Denise Michaels, her book and her services, please visit her website at www.marketingforher.com.