Dear Reader,

We hope this issue of WomenandBiz.com inspires you to research the market, find out more about your clients, their needs and wants, their demographics information, their habits, their buying attitudes, in order to offer them a better customer service and to develop a precise marketing strategy. Nowadays, information is readily available; you can conduct primary and secondary research and create the strategy that brings the best results. Always remember to ask questions to your current clients, they could offer you invaluable feedback you could use to improve and to promote your services.

To find out about the demographics in your neighborhood you can visit the Census website at www.census.gov. Another option is to find out about associations which your potential clients belong to, find out more about their members and how to best reach them, or create a promotion for the members of each association. The business search engine www.business.com is a good resource to find associations.

Womenandbiz.com guest writers wrote about internet and email marketing, about the importance of finding a market niche, best electronic etiquette behavior, tips for finding your own career niche, what to do when you are competing with a friend in the workplace and smart ways to build self-confidence and performance through positive imagery.

We also had the opportunity to interview Denise Michaels, Creator of MarketingForHer.com and author of “Testosterone Free Marketing”; and Yvonne Burton, founder of Burton & Associates Consulting, answered our questions about her background, her business, her target market and her plans for the future.

Enjoy your reading and remember to thoroughly research your target market, it helps you stay focused and generate more sales.

We love to hear from you, and if you have any comments, concerns and suggestions about Womenandbiz.com, email us at editor@womenandbiz.com.

Best of luck on your marketing venture,

Elisa Balabram, editor WomenandBiz.com
editor@womenandbiz.com