“Public relations consists of many elements. It can be crisis management, image building, and/or a product launch, to name a few. The world of PR is an exciting one because every client has different needs. Whether you are working with celebrities or corporations the challenge is to define those needs and ascertain results. To go for it.” Joannie Danielides

Joannie’s Recipe for PR Success

1. Be passionate and committed to your clients and their message.
2. Possess a great drive, determination and true enjoyment of what you do.
3. Do all it takes to meet your goals from writing press releases to making dozens of pitch calls.
4. Network, network… network!
5. Read up on other people’s biographies. You can learn a lot from other people’s mistakes and successes. Remember that the people of our past and present can be great mentors.

Agency for Hire
When choosing an agency

* Search for an agency with a solid reputation.
* Look at the work each agency has done in the past.
* Then meet with each agency and pick the one where you feel strong chemistry.

How agencies work

* Most agencies work by project or on a monthly retainer. A monthly retainer is a fee paid by the client to the agency for the services performed on a monthly basis.

Final thought

If your PR firm admires and believes in you, then the public relations work will reflect that belief and the results will be that much better.